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Sales and Marketing Learnership – SAB 2026 | South Africa| Apply Now

“Apply for the Sales and Marketing Learnership at SAB. Gain hands-on sales experience, build customer relationships, and grow your career. Apply by 31 Jan 2026.”

Job Requisition ID: 30091484
Closing Date: 31 January 2026
Programme Type: Learnership
Company: South African Breweries (SAB)

Job Overview (Sales and Marketing)

South African Breweries (SAB) is offering an exciting Sales and Marketing Learnership for ambitious and motivated individuals who are passionate about sales, customer engagement, and brand growth.

This learnership is designed to develop future-ready sales and marketing professionals by providing hands-on exposure to customer development, merchandising, promotions, pricing, and route-to-market execution within the Tavern Class of Trade. Successful learners will gain valuable workplace experience while contributing to sustainable sales growth, brand equity, and customer partnerships.

If you dream big, thrive in a fast-paced environment, and are ready to build a career with one of South Africa’s leading FMCG companies, this opportunity is for you.

Key Learning Outcomes

Participants in the Sales and Marketing Learnership will gain practical experience in:

  • Sales execution and customer development
  • Merchandising, promotions, pricing, and space management
  • Building and sustaining customer relationships
  • Market intelligence and competitor analysis
  • Understanding profitability, product mix, and pricing strategies
  • Planning, organising, and executing sales activities
  • Delivering AMPPS standards (Availability, Merchandising, Price, Promotions, Space)

Key Responsibilities

The successful learner will be responsible for, but not limited to, the following:

Customer Development

  • Build and maintain strong relationships with tavern owners and customers
  • Conduct weekly customer visits per outlet
  • Resolve customer issues and drive customer satisfaction
  • Ensure customer master data is accurate, current, and maintained
  • Achieve customer sales volume and distribution targets
  • Ensure outlets purchase directly from SAB on a consistent weekly basis

Sales Execution & Merchandising

  • Monitor outlet volumes to ensure 100% availability of key brands and packs
  • Manage stock rotation to prevent stock-outs and ensure product quality
  • Execute merchandising in line with In-Trade Execution Guidelines (ITEG)
  • Negotiate and implement interior and exterior price communication
  • Drive effective execution of price and promotion campaigns
  • Track competitive shelf space and manage outlet retention

AMPPS Delivery

  • Deliver on all AMPPS requirements: Availability, Merchandising, Price, Promotions, and Space
  • Complete and influence AMPPS surveys through effective execution of targeted plans

Asset Management

  • Manage SAB refrigeration and merchandising assets in line with governance and audit requirements
  • Ensure SAB products are stocked correctly in fridges as per ITEG
  • Conduct asset verification surveys (e.g. fridges and signage)
  • Assist customers with stock management systems to minimise stock-outs

Skills and Competencies

Commercial Acumen

  • Understanding of the sales and marketing value chain
  • Ability to analyse competitor activity and market trends
  • Awareness of profitability drivers including pricing and product mix

Customer Focus

  • Strong relationship-building and communication skills
  • Ability to understand and respond to customer needs
  • Commitment to customer satisfaction and loyalty

Accountability & Integrity

  • Takes ownership of results and responsibilities
  • High level of integrity as a representative of SAB
  • Strong achievement orientation

Flexibility & Resilience

  • Ability to adapt to changing environments
  • Willingness to work flexible hours, including weekends and public holidays
  • Resilience in managing demanding schedules

Selling Skills

  • Ability to identify customer needs and close sales opportunities
  • Strong planning, organising, and prioritisation skills
  • Excellent administration and reporting abilities

Minimum Requirements

To qualify for the Sales and Marketing Learnership, candidates must meet the following requirements:

  • Diploma or Degree (any relevant field)
  • Valid, unendorsed Code 8 driver’s licence
  • Basic computer literacy (Microsoft Office)
  • Good local area knowledge
  • Willingness to work flexible hours, including weekends
  • Successful completion of a driver’s assessment prior to appointment

Learnership Locations

Central Region

  • Welkom
  • Upington
  • Kimberley
  • Bloemfontein

Inland Region

  • Denver
  • Ermelo
  • Groblersdal
  • Tzaneen
  • Waltloo
  • Makhado
  • Nelspruit

East Coast Region

  • Butterworth
  • Ladysmith
  • Springfield

Cape Region

  • Bellville
  • Ottery
  • East London
  • Port Elizabeth
  • Queenstown

Employment Equity

SAB is an equal opportunity employer. Appointments will be made in line with the SAB Employment Equity Plan and talent requirements. Management reserves the right to use additional relevant information for shortlisting.

How to Apply

Interested candidates should apply online before 31 January 2026, quoting Job Requisition ID: 30091484.

Don’t miss this opportunity to start your career with SAB through a Sales and Marketing Learnership in South Africa. Apply today.

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